News circulated via emails

Cloudera and Hortonworks Finalize Merger, Google Now Majority Mobile-First Indexing, Amazon and Flipkart Face Indian Regulatory Hurdles (Plus a New Display Advertising Listing!)

Source: FE International

Cloud rivals Cloudera and Hortonworks have finalized their merger this week in an all-stock deal. First announced in October 2018, the merger of the two public companies closed at a $3 billion combined valuation, in the wake of mega open-source acquisitions by IBM (Red Hat, $34 billion), Microsoft (GitHub, $7.5 billion) and Salesforce (Mulesoft, $6.5 billion) in 2018. The joining of the two market leading vendors of Hadoop open-source software is intended to generate bolstered resources to viably compete with Amazon Web Services.

In digital marketing news this week, Google announced that more than 50% of search results are now displayed using mobile-first indexing worldwide. Two years since moving towards mobile-first indexing, this is the first time Google has passed more than half of SERPs being shown using the mobile-first method. Google suggests site owners test pages for structured data so the search engine can highlight their page in search results, as well as ensure that any structured data on desktop translates to mobile.

The e-commerce world this week is seeing Amazon and Flipkart team up in an effort to influence a new e-commerce policy in India which barred the two platforms from selling their own products or products from companies in which they have equity. Now, Amazon and Flipkart plan to bring together industry bodies and investors to discuss the new policy with the Indian government. A favorable outcome would see the platforms regain their abilities to run promotional sales days, sell products for entities in which they hold a stake and form exclusive partnerships with online sellers.

New in display advertising business listings this week we have a $88.4K criminal locator database, with one of the largest databases of prisons and jails in the US, revenues diversified across two profitable portfolio websites, strong traffic with over 110,000 sessions in the L3M, keyword rankings for c.58,000 cumulative keywords, low owner involvement and highly scalable cost structure. If you are interested in this business, please follow the link to request a prospectus.

In events news, FE International is looking forward to hosting LTV Conf, coming April 3-4, 2019 to New York City! Up to 400 invited SaaS Founders, Executives and Investors from private and public companies will be in attendance making this the perfect place to learn and make new connections. The speaker line up is soon to be announced, but it is fair to say: it is the best line up yet! Tickets have yet to be launched publicly but can currently be found on the website for 75% off full price. Discounts are offered to bigger groups, so make sure to bring your team.

Founder Thomas Smale’s conference schedule for the new year is already set for a busy start. Thomas is headed to Affiliate Summit West on January 6-8 where he is looking forward to meeting up with industry experts and clients.


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